Congratulations to The Beervangelist, AKA Fred Bueltmann, on his book being a finalist in the 2014 Next Generation Indie Book Awards! Black Lake is excited by Fred’s well-deserved success and looks forward to seeing it continue in the future.
The Next Generation Indie Book Awards is the largest not-for-profit awards program for independent publishers, and it is open to independent authors and publishers worldwide. Fred’s beer and food cookbook Beervangelist’s Guide to the Galaxy: A Philosophy of Food & Drink was honored in the Cookbook and Home/Garden category. Find out more about the Next Generation Indie Book Awards here.
Fred is an owner at New Holland Brewing Co., a landmark in our mutual hometown of Holland, MI. As The Beervangelist, he is also an outspoken, passionate champion of well-made beer and food. With years of discovery, experimentation, and experience in the craft brewing industry, Fred is a widely-recognized expert on pairing beer and food. He is a Certified Cicerone®, past president of the Michigan Brewers Guild, and a recipient of their prestigious “Tom Burns Award” recognizing the pioneering spirit of the “Great Beer State.” Fred also pens the column “Beer and Food with the Beervangelist,” which appears in various flavorful magazines.
It wasn’t so very long ago that he was looking for a way to educate the masses beyond the local scene—to Beervangelize them, if you will. He needed a Beeracle worker, and Black Lake was up to the challenge!
Black Lake worked with Fred to develop verbal and visual branding for The Beervangelist, including his logo, inspired by wood burning. The kickoff for Fred’s brand, we decided, would be a cookbook that focused on food and beer pairings as well as seasonal eating.
The result was Beervangelist’s Guide to the Galaxy—a 252-page beer and food extravaganza organized, edited, designed, and published by Black Lake Press. As Fred’s personal brand took off, we’ve helped him with everything from presentation graphics to coaching him in his public speaking. We’re invested in the ongoing success of his book and brand, and that’s why we couldn’t be more pleased that he’s being recognized not only in the beer and food world, but also among the literary crowd.