Black Lake Team


Greg Smith: Owner and Chief Creative Officer

Greg Smith is a writer, designer, and consultant. Greg writes for variety of media, including commercial, freelance editing, and ghost-writing. He is a frequent collaborator on book projects as well as a solo author, in a variety of genres. His design work includes branding, web and print marketing, and book cover design. As a consultant, he coaches his clients to think creatively and strategically.

Greg's author and speaker website: www.smithgreg.com;
email: greg@blacklakestudio.com; twitter: @smithgreg; LinkedIn: Greg Smith


Rob Stam - VP of Business Development

Rob is an author, speaker and business advisor. He has helped build multiple successful businesses while also learning some difficult lessons from failure. This experience uniquely positions him as an asset to Black Lake clients as they look to develop or enhance their business model and marketing strategies. His first book, Almost Our Time, is available through Amazon.com. Rob is a frequent guest speaker and serves on several for- and non-profit boards.

Rob’s blog: robstam.com; email: rob@blacklakestudio.com; twitter: @robertstam


Robin Canfield: Creative Agent/Project Manager

Robin is an experienced marketer and branding specialist with 6 years of diverse projects under her belt. Previous to becoming an independent consultant, Robin worked with such advertising agencies as Ypartnership and Kontera and also managed independent projects while studying for her MSc degree at the Thunderbird School of Global Management, the #1 ranked international business school in the nation. Her highly creative and integrated marketing and branding techniques set Robin apart from the crowd. Clients can be sure to have a positive experience ending in profitable and forward-thinking results.


Mike Dokter: Creative Agent/Project Manager

Mike has a BBA in Marketing from Davenport University, and is scheduled to finish his Executive MBA in 2013. He has helped several businesses in the Grand Rapids area to plan and execute both event promotions and branding campaigns.  Mike has also consulted to national companies such as Bethany Christian Services, Habitat for Humanity, Metro PCS and Captain Morgan.   Mike was recently elected to the 2011 Board of Directors for the Grand Rapids Area of Professionals for Excellence (G.R.A.P.E.) and will serve them for their 2011/2012 event year. mike@blacklakestudio.com