We’re excited to unveil a trailer for Black Lake Studio and Holland, MI, that was put together by Brock Ferlaak, our intern. Brock is a junior in high school with an interest in video production. Over the course of several months, the Black Lake team worked with him to develop a concept for a video […]
We bolster businesses, strengthen nonprofits, and assist authors and experts by helping them discover their brand stories and communicate clearly and compellingly.
As new companies evolve, their brands emerge through engagement with the market. Black Lake helps them discover, articulate, and express their identity for the next stage of growth. We begin with a deep dive into the business model and craft messages and media that produce results.
Nonprofits today are operating amidst profound cultural, economic, and political shifts. This requires new strategies to communicate with contributors, clients, and the broader community. Black Lake helps them think and speak clearly as they serve a confusing world.
The publishing industry is being reinvented in a way it hasn’t been since Gutenberg invented the printing press five hundred years ago. Today, books are only one way that ideas are distributed and thought leadership established. Black Lake helps thought leaders refine, create, and distribute their content.
A brand is the public expression of a business model, and great brands are built on great models. Black Lake begins by defining how the client engages its market, captures its customers, and sells its services.
- Identity Audit
- Mind Map
- Strategic Vision
Deliverable: 4WH Report
Every brand is a story, and Black Lake discovers how to tell that story so customers hear and respond. Brand narratives are told with language and design, and Black Lake fuses words and imagery to engage audiences.
- Brand Narrative
- Identity Package
- Core Content
- Engagement Process
Deliverable: Brand Brief
Black Lake brings together the model and message through media, including branding, digital design, copywriting, web, print, and publishing. Black Lake helps clients roll out their media to their target audience.
- Print Materials
- Social Media
Deliverable: Go Live
Black Lake helps clients put systems in place to manage their brand campaigns. Over time, messages evolve and media assets need to be modified, so Black Lake transitions into an as-needed support role.
- System Build
- Training to Operate
- Adapt Over Time
- Reach Forward
Deliverable: STAR Support
About a year ago, we sat down for our first mind mapping session with the leadership team at Indian Trails Camp. That process resulted in the creation and branding of their new parent organization, IKUS Life Enrichment Services. Around that same time—in fact, exactly a year ago today—the organization broke ground on the latest exciting […]
Lately, Macatawa Legends Golf & Country Club has been renovating its clubhouse and updating its brand with help from the team at Black Lake Studio. You’ll see several exciting announcements in the upcoming months, but today we’re pleased to announce that the new and improved website is now live! The new site has all the information you’ll need […]
Maybe you’ve heard—after more than sixty years of service, Indian Trails Camp is now a part of IKUS Life Enrichment Services. But what does that mean for the organization and the people it serves, and how was Black Lake Studio involved? For decades, Indian Trails Camp has expanded the opportunities available to individuals with disabilities […]