Here at Black Lake Studio, we love helping nonprofit organizations achieve their full potential. That’s why working with NewDay Nonprofit Solutions has been such a good fit—they’re all about partnering with nonprofits so they can grow forward into vibrancy.
Brent Hafele of NewDay noticed that too many nonprofits struggle to raise the money they need, manage their teams effectively, and meet their communities’ needs. They’re trapped in the Campaign Cycle, going about their day-to-day business and only launching into a campaign when they find themselves swamped with need.
But Brent knew there was a better way. Black Lake partnered with NewDay to provide coaching, messaging, communication, and design support, and together we found a way to articulate this alternate path: the Growth Cycle graphic. Agencies that are in the Growth Cycle recognize that they will grow at some point in the future, so they are always thinking a few steps ahead. They intentionally plan and prepare before they launch a campaign, and they are also thinking about how they will achieve sustainability afterward.
We’ve continued to work with Brent and his team, helping them help nonprofits at any stage of the Growth Cycle develop a resource base that is practical, attainable, and sustainable. NewDay is a great client, so we were thrilled when it became clear that we could help them create a brand-new website. We’re even more excited to announce that it’s live and ready to visit!
Our goal was to bring a new level of contemporary design to the site while engaging prospective clients in a dynamic second-person dialogue. We were able to showcase Brent’s knowledge and expertise in the nonprofit sector, and to clearly communicate how each of NewDay’s services fit in to the four parts of the Growth Cycle.
Check out NewDay’s new website at www.newdaynonprofit.com, and stay tuned for more updates on our work with Brent and his team!