The Bat-Signal is an iconic part of the Batman mythos. Whenever the Gotham City police department requires help fighting a particularly tough villain, they turn on a searchlight and project the Bat-Symbol into the sky, summoning the Dark Knight to their aid. This way, Batman can intervene whenever the authorities need him.
We may not have a branded searchlight or snazzy capes, but the Black Lake team does actually work a bit like Batman. Let me explain how.
I’m sure the Gotham police force loves having Batman around so they can call him in when they’re in deep trouble. But would they want him involved in every case? They don’t exactly need his help with every carjacking or purse-snatching, and he’d get stretched awfully thin if they used the Bat-Signal for petty crimes. Plus, if they kept summoning Batman when they didn’t really need him, they’d develop an unhealthy dependency. The officers themselves would never perfect their crimefighting skills if they knew that Batman would back them up at any time. Lighting up the Bat-Signal in emergencies is a great way to keep the city safe, but if overused, it would actually hurt the cause of justice.
Likewise, clients come to Black Lake when they genuinely need our services: developing or reassessing their business model, brand messaging, and communications media. But then what? What happens when the project is over, when the brand campaign is created and successfully launched?
Black Lake doesn’t abandon its clients after a project, but it doesn’t micromanage them, either. We help clients put systems in place to manage their brands by themselves with whatever level of support they feel is necessary. We call it STAR Support:
- System Build: We help clients make internal adjustments, including hiring and restructuring, so they’re organizationally equipped to carry on their brand.
- Training to Operate: Imagine that Batman personally trained key members of the Gotham police force, who then used their newfound Bat-Skills to bolster the entire department. Black Lake trains key personnel on how to maintain and update their communications assets, continue communicating their brand message, and follow their business model effectively.
- Adapt Over Time: As organizations grow, messages evolve and media assets need to be modified. That’s why Black Lake transitions into an as-needed support role. We’re on-call if you should need our help making adjustments—it’s like having your own personal Black-Lake-Signal on your building’s roof.
- Reach Forward: Black Lake helps organizations grow and develop, to overcome challenges and meet the requirements of a changing world. That doesn’t have to stop when the project is finished.
Brand management is a day-to-day affair requiring a level of vigilance that exceeds the capacity of a lone vigilante like Batman. Businesses and nonprofits have to be able to manage their brands independently. However, that doesn’t mean they won’t need help from time to time, and that’s where Black Lake’s ongoing campaign management services come in.
If you need me, I’ll be on the roof, watching the sky.