Last Thursday, the Black Lake staff attended Holland Rescue Mission’s Annual Event, a community banquet they held at their campus on US 31. The night was billed as a historic occasion for the mission, and the announcement they gave was kept under tight wraps in the lead-up to the banquet.
But we here at Black Lake were privileged to know what was going on ahead of time, because we worked closely with HRM’s leaders to develop the new campaign theme. Our team collaborated with the mission to write the campaign message, and our designers created beautiful graphics to communicate that message. We were proud to see the banners, slides, and print materials we designed put to good use, and we were excited to help the HRM team reveal their campaign to the community. Thankfully, everything went off without a hitch!
So, what is HRM’s big announcement? Holland Rescue Mission has always innovated to meet the changing needs of the homeless and less fortunate with excellent, Christ-centered programs, and now they’re taking the next step in this direction. Darryl Bartlett, HRM’s executive director, revealed a new campaign to transform the campus on US31 into the Gateway Center, an on-the-job training and business campus that will serve as an attractive gateway into Holland.
HRM’s Gateway Center will give students the opportunity to move from the margins of society to fully participating citizenship, and it will allow the community to interact with the mission in a variety of new and exciting ways. Darryl was able to point around the banquet space and show the audience where the retail floor, cafe, production floor, and more will be located. This campus with a cause will also include administrative offices, a modern worship center, classrooms, and other business enterprises that will serve as a connecting point for citizens and companies, compassion and commerce.
Darryl had one more exciting announcement to share that night: thanks to several generous donors, HRM has already raised $3.1 million of its $7.5 million goal for the Gateway Center campaign. Even better, there is a 2:1 matching fund that multiplies the effectiveness of every donation the campaign receives.
Want to know more about HRM’s Gateway Center? Go to hrmgatewaycenter.org and pledge your support if you’d like to help build a more excellent community for everyone on the Lakeshore.