When we craft brands and design assets for clients, we are always thinking about strategy and communication as well as aesthetics. Form and function work together to create the best experience for users, no matter the medium or industry.
Audio Scripture Ministries (ASM) is one such client that we had the pleasure of working with. Among the assets we built for them was a new website. Not only did we build the site with user experience and interface in mind, we looked further to meet industry-related requirements—namely, Charity Navigator.
Charity Navigator is an organization that rates nonprofit organizations based on their financial health and accountability and transparency, with a maximum rating of four stars after averaging the scores of the two categories. Many people check Charity Navigator scores and reports to determine if their donation is going to a good organization and being used properly. If they like what they see, they’re more likely to continue giving; if they don’t, they may well take their donation elsewhere.
We noticed this lack and brought it to ASM’s attention. We then added all of this information in the spring during our rebrand and redesign of the website. As a result, we have helped ASM bring their three-star rating up to a four-star rating. They now have a 100.00 rating in the accountability and transparency category. Paired with their already excellent financial health score, this pushed them up to a four-star overall rating.
Whatever type of client we have, including nonprofits, we are always looking to meet and exceed industry standards so they can put their best foot forward. Our collaborative workflow and strategic process allows us to create solutions that help capture our client’s vision and apply it in an intentional, business-minded way.
See ASM’s Charity Navigator Report: www.charitynavigator.org
Visit ASM’s website: www.asmtoday.org