Discover your compelling brand and communicate effectively by thinking strategically.
Why include a discovery process in your project? Because a clever name and logo don’t make a brand, and a slick website and impressive brochures don’t drive sales. Communicating effectively begins with thinking strategically about your brand, and a deep dive into the essential questions about your organization is required to engage your audience. Armed with that understanding, we can design branding and build assets that empower you to meet and exceed your goals.
By collaborating with your leaders, we’ll answer the essential questions about your brand and determine how you should communicate, and with whom. We find that an off-site, day-long retreat is typically best for facilitating this kind of reflection, but we’re flexible about format. We provide helpful materials and guided exercises to draw out your insights and answer your questions. The information we uncover during the mind mapping session will form the foundation of your brand strategy.
Our discovery process is collaborative and investigative, meaning that listening to input from your audience is an important part of developing your brand strategy. We will do the research that’s necessary to create a brand that’s compelling to your customers and community.
- Focus groups
- Stakeholder interviews
Discovery also includes a detailed analysis of your existing messaging and marketing materials. Our team will do a deep dive into your content, identifying your strengths and the areas where you can improve. We will also research your competitors and assess your community to discover where you fit and how to make you stand out from the crowd.
Brand Strategy Reports
After our team listens to all the input from your leaders and stakeholders, we analyze and synthesize the information and insights to create a Brand Strategy Report that charts a way forward for your organization’s brand. We also create a verbal Brand Story and a visual Identity Package, culminating in a comprehensive toolkit for your organization’s brand and strategic communications.