“Black Lake Studio will make you look good!” exclaimed John Paul “J.P.” Sundararajan, India-Asia Director at Audio Scripture Ministries. Based in our native Holland, MI, ASM records and distributes audio Bibles around the world and trains technicians to do the same. Their ministry plays a vital role in global Christian missions, but the ASM team realized that they needed to refine their message and the way they were communicating it in order to keep their organization vibrant.
“Audio Scripture Ministries needed a shot in the arm as far as providing materials and information to widen our donor base,” said J.P. “Our materials were not communicating the message with clarity or unity. Black Lake Studio sat with us and helped us distill our message to make it concise and clear. They were then able to take that and create world-class materials to communicate that message beautifully.”
J.P. went on to explain a bit about ASM’s rich heritage: “Audio Scripture Ministries has a long history in the town of Holland, MI. Being in existence for over fifty years does that to you. Our ministry evolved with changing technologies over the years, but the message that was being communicated was woefully out of sync. As a result, our work was grossly limited to people’s vague recollections about what happened at our office at 760 Waverly Road.”
That’s where Black Lake Studio came in with our discovery process: “In our first few meetings, we were probed and asked tough questions that distilled for us what exactly we did as a ministry and what was being communicated. Some of what we did was easy to explain, but a lot of other things had not been articulated clearly. As a result, our staff enjoyed mining for a clearer understanding of what we do. In that process, we learned what our strengths were and also, more importantly, where our weaknesses lay. As a small Christian nonprofit ministry, we hadn’t had the luxury of thinking through these matters. It was important work, and a job that Black Lake took seriously. As we wrestled, argued, and finally agreed upon our ministry’s objectives and goals, we learned a lot about ourselves.”
After discovering ASM’s authentic message and brand, Black Lake transformed the nonprofit’s communications assets and strategy. “Black Lake Studios picked up all the gems that were gleaned in the discovery process, and in collaboration with us, put out a top-class shelf of literature that communicates clearly to people what we do. The design aesthetic is superb, perhaps only overshadowed by the professionalism exhibited by the staff! The website redesign helped bring about a uniformity between our literature, our web-based content, and what was actually being communicated in churches and other areas where our voice was being heard.
J.P. and the rest of the Audio Scripture Ministries staff couldn’t be happier with their renewed brand and communications strategy. “We have always been proud of the work we do and the change we get to influence around the world,” said J.P. “Now, we have a resource shelf that accentuates this beautiful work. Black Lake Studio gets a lion-share of the credit for that.” We’re happy to see ASM thriving with their refined message, new materials, and coherent strategy, and we look forward to seeing them succeed in their work for many years to come.