Jim Sullivan had a vision: to show people at the beginning of their careers how to clarify their purpose, find their power, and fulfill their potential. As a longtime marketer and leader with a few of America’s great companies, he was uniquely qualified to do just that.
Jim’s efforts began with crafting a novel, or more precisely, an engaging and realistic fable. He worked extensively with Greg Smith at Black Lake, learning how to write a good story that would illustrate the principles he was trying to convey while engaging readers and being of some practical use to them.
The result is EPICENTER: Unleash the Power of Your EPIC LIFE: A Success Fable. It tells the story of a young couple in crisis, putting them at the center of a drama threatening their future as they struggle with job losses, career choices, and life-or-death challenges to their marriage, friendships, and future. EPICENTER conveys the risks we all face if we ignore the EPIC story at the CENTER of our truest selves—the source of our Effective, Principled, Inspired Contribution to others.
The next step was to adapt and expand the content into a four-week career and life leadership course comprised of fourteen personal assessments and exercises (“Life Apps”). The EPICENTER Life Leadership Course is designed to help you uncover the EPIC story at the CENTER of you. It’s about revealing the moral of your story, your life’s purpose. You’ll find it by looking within, at exactly how you are designed. Your purpose lies at the overlapping center of your:
- Effective Competence: What are you good at? How skills do you have to create value?
- Principled Character: Who are you? How will you build value?
- Inspired Causes: What do you care about? What are your values?
- Contribution Value: How can you practically apply all of this? How do you deliver value? Translate your newfound self-understanding into a career that benefits yourself and your customers.
EPICENTER makes use of online assessments, reflections, and journalling exercises to guide users through an exploration of each of these EPIC elements of their design. The Life Apps make use of some of the most powerful techniques available today to help you learn what you love most, and do best, for the highest benefit of others, including employers hiring now. It’s all about unlocking the power of your core purpose to achieve your full potential in life and in the workplace.
Black Lake collaborated closely with Jim to create two versions of the course: a printed workbook and an interactive website. Our designers Ashley Kasul and Courtney Van De Burg crafted an interactive online experience and an engaging, eye-catching workbook. I edited and adapted Jim’s content for the print and web platforms, while Jessica Newton created illustrations for both iterations of the course. The entire project was overseen by our Chief Creative Officer, Greg Smith.
The EPICENTER Life Leadership Course is about to make its debut at Hope College, just down the street from our studio. The EPICENTER fable and workbook, published by Black Lake Press, will soon be available through Amazon, and the website is already live! Visit www.epicenterbook.com to learn more and to discover your Effective Competence, Principled Character, Inspired Causes, and Contribution Value.