Today, writer, advocate, and speaker Lucia Rios is launching her new website and an Indiegogo campaign for her upcoming book project. Black Lake has been helping Lucia with the project through coaching, design, and more. We encourage you to check out luciarios.com and consider supporting her on Indiegogo!
A Book by Lucia Rios
Lucia Rios uses her personal and professional experience with disability to increase awareness of the disability experience. Lucia is currently writing a book that will tell her story through the lens of several critical themes, including identity, disability, and maximizing your opportunities no matter what abilities you have. The book will run approximately 140 pages and be available on Amazon in print and Kindle formats. Continue Reading…
Diverse Global is a Saugatuck-based company that serves the automotive, appliance, food service, and other industries by designing, assembling, distributing, and servicing a wide range of customized packaging and dunnage solutions. Rob Schaftenaar, Vice President of Sales and Marketing, had this to say about the company before they worked with Black Lake: “We were a new and growing team, with various backgrounds and experiences. We had decades’ worth of industry knowledge between us, but we needed Black Lake to map that information and summarize it.”
At Black Lake Studio & Press, we help nonprofits, thought leaders, and entrepreneurs like Diverse Global discover, articulate, and express their identity for the next stage of growth. We begin with a deep dive into the business model and craft messages and media that produce results. This is where Black Lake came in to begin establishing a strategy with Diverse Global: “We sat down for the mind mapping session, all with various expectations and hesitations,” said rob. “Had we been left to our own devices, it would have taken months, if not years, for us to determine what everyone in the room thought and knew. But with Black Lake guiding us through the mind mapping process, we were able to get everything down on paper in one day, and collectively decide what Diverse Global would be as a company. Going forward, we’re all on the same page as we navigate what we are, what we are not, and what we’re going to be in the future.”
Having collected the end results of an in-depth mind mapping session, the next step of the process was to create a comprehensive marketing plan that reflected the company’s needs and goals. “They told us what our brand message should be; what our logo, colors, and fonts should be; what marketing materials we should be utilizing and in what ways; how we should bring our brand to the marketplace; and who we should be targeting as prospective customers. Everything we needed to know about how to properly market our company was delivered in a comprehensive plan that was derived from the information gathered during the mind mapping session and was specific to us as an organization.”
After engaging in the discovery stage, Black Lake turned that critical information into visuals that represent just what Diverse Global has to offer. This important step of the process allows for users to gauge the value proposition, competitive advantages, and core messaging through materials that serve as “more than just materials and a website.”